— Logo, Loyalty Card, and Menu Design —
This was a branding project for a real cafe. This project included logo, loyalty card and menu design. Noel is a cafe that will open in this year in Korea by a friend of mine. Initially, he did not have a specific idea of what he wanted conceptually. He was only able to show me some pictures for reference, which were wooden architectural features, and a cozy and warm atmosphere. The cafe name, 'Noel', means 'born of Christmas', so we decided on the concept of 'Christmas'.
My client asked specifically for a hand-written look for the logo, since Christmas is most associated with script fonts. I wanted to use the lines in the brand name to extend the design elements. I most liked the Christmas tree shapes that I could make from it. However, my client also wanted to try a blockier design, with straight lines and square shapes, so I created some square shapes to offer him more options.
After finishing the sketches and talking it over with my client, I drew roughs from the chosen thumbnails in Adobe Illustrator.
Since we decided to keep the concept of Christmas, I created logo variations specifically for the christmas season. We envioned that these could include a holiday to-go cup and sleeve.
The final logo chosen had curved lines leading out to the left and to the right, and became a fun design element for a potention cup design. I also brought a fun feeling to the cup by adding two dots on the 'e' to look like a smile :)
In order to show my client what the cup designs could look like with these logos, I mocked up take out cups using Adobe Dimension. The brand's primary colour is dark red, with a secondary colour of black. Because we kept the Christmas concept, using red was a natural choice. The secondary black was a preference of the client's, and went along well with the simple lined designs. As mentioned above, the curved lines of the logo extended well to wrap the cup.
I also mocked up several images for the cafe for the client. Thist first one was the store sign, using coffee tree leaves as a design element to hint at the idea of mistletoe.
My client wanted the menu design to be clean and simple. So I used only one san-serif font to ensure this simplicity, and the brand's primary red colour for the line elements. These line elements helped liven up the design.
The last piece that I was asked to design was a loyalty card, as they are quite common in Korea. This was laid out in Adobe InDesign and mocked up in Adobe Photoshop, with the stamp being a simplified 'N' from the logo.
